The heart of onedotzero’s festival ethos of ‘convergence and collaboration’ inspired designers wieden + kennedy to take advantage of onedotzero’s vast fan base and harnessing and bringing together constant, global live conversations from a diverse range of social networking to create the identity. Aggregated words and opinions are channeled via specially created software devised by computation designer karsten schmidt. Colorful strands behave organically, gravitating towards invisible paths that will ultimately make the onedotzero logo. a living, breathing identity driven by onedotzero’s audience and online community as well as in person at EMPAC. Projected on the lobby ceiling, you interact with the visuals via cellphone, text and online message.

Feedback by Hellicar & Lewis

Don't miss it at onedotzero_adventures in motion festival! 10-14 November 2010 at BFI Southbank in London.

Full details:
http://www.onedotzero.com/onedotzero-adventures-in-motion-festival-2010-free-installations/event/

Credits:

onedotzero
Curator: Shane RJ Walter
Senior Producer / Curator: Claire Spencer Cook
Video Production: Jordan Stokes

Artists:
Hellicar and Lewis- Pete Hellicar and Joel Gethin Lewis
Software engineering: Todd Vanderlin

Roundhouse:
Producer for CircusFest: Leila Jones
head of Broadcast and New Media: Conor Roche

7 April-16 May 2010

Feedback is an interactive installation that aims to encourage performance from members of the public and circus performers alike. Using the familiar form of a mirror, the installation uses cutting-edge computer vision techniques to allow users to remix their bodies in real time, and display them on a large scale over the interior and exterior of the Roundhouse in Camden.

By dancing, performing – or even modestly gesturing in front of the screen – the installation will capture the movement of anyone interacting with it to create a graphic animation of their body movements. The effect is similar to that of a ‘Hall of Mirrors’, generating an unexpected and magical wobbly, bendy or stretched reflection.

Feedback will is in the main foyer at the Roundhouse throughout CircusFest, and will be free for everyone to enjoy, experiment and interact with.

Hellicar & Lewis is the creative partnership of Joel Gethin Lewis and Pete Hellicar, who met while working on Dazed & Confused. Coming from disparate backgrounds in professional skateboarding and mathematics, Pete and Joel are united in their desire to create experiences that take people into the moment, using a combination of art direction, set building and interactive design. Recent projects include Night Lights, a large-scale public interactive installation for the rebrand of NZ Telecom in Auckland, New Zealand; Future Artefact, a bespoke shop window installation for Selfridges, London; and Mirror Mirror, a masks installation for the V&A Learning & Interpretation department, which complemented the Baroque Exhibition.

Feedback was commissioned by the Roundhouse and onedotzero, as part of Roundhouse CircusFest 2010.

www.hellicarandlewis.com / www.roundhouse.org.uk/whats-on/series/circusfest / www.onedotzero.com